The Jolbokaflod – an Icelandic Christmas Tradition

Andreas Tille, from Wikimedia

In Iceland there is a tradition of giving books to each other on Christmas Eve and then spending the evening reading which is known as  the Jolabokaflod, or “Christmas Book Flood,” as the majority of books in Iceland are sold between September and December in preparation for Christmas giving.

At this time of year, most households in Iceland receive an annual free book catalog of new publications called the Bokatidindi.  Icelanders pore over the new releases and choose which ones they want to buy.

The small Nordic island, with a population of only 329,000 people, is extraordinarily literary. They love to read and write. According to a BBC article, “The country has more writers, more books published and more books read, per head, than anywhere else in the world.  One in ten Icelanders will publish a book.

There is more value placed on hardback and paperback books than in other parts of the world where e-books have grown in popularity.  In Iceland most people read, and the book industry is based on many people buying several books each year rather than a few people buying a lot of books.  The vast majority of books are bought at Christmas time, and that is when most books are published.

The idea of families and friends gathering together to read before the fire on Christmas Eve is a winter tradition which appeals to me.  Like the Icelanders, I love physical books although I both read and publish e-books – sometimes they are just more convenient.  Still, the Jolabokaflod would work with any kind of book.

They are also easier to give away, and this year I want to celebrate my own version of the Jolabokaflod with my readers, by giving away the e-book versions of some of my books on kindle for two days, on Christmas Day and Boxing Day.  It is two years since I first made the decision to independently publish my historical novels, and it has gone better than I ever expected.  This is my way of saying thank you to all my readers and hello to any new readers out there.

Visit my Amazon page to download the following books free, tomorrow and the following day:

A Respectable Woman – The daughter of a nineteenth century missionary is torn between love and propriety

A Marcher Lord – Divided loyalties on the Anglo-Scottish borders in Tudor times

A Regrettable Reputation – A Regency romance set in Yorkshire in 1816

An Unconventional Officer - love and war in Wellington’s armyAn Unconventional Officer – The first of the Peninsular War Saga, a story of love and war in Wellington’s Army

An Unwilling Alliance – A Manx romance, the Royal Navy and Major Paul van Daan during the Copenhagen Campaign of 1807

 

 

 

 

MERRY CHRISTMAS AND A HAPPY NEW YEAR FROM WRITING WITH LABRADORS

 

 

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