Welcome to the Jolabokaflod- an annual tradition here at Writing With Labradors. Every year since 2017 I’ve offered some of my books for free on Amazon kindle as a Christmas gift to my readers, old and new.
In Iceland there is a tradition of giving books to each other on Christmas Eve and then spending the evening reading which is known as the Jolabokaflod, or “Christmas Book Flood,” as the majority of books in Iceland are sold between September and December in preparation for Christmas giving.
At this time of year, most households in Iceland receive an annual free book catalogue of new publications called the Bokatidindi. Icelanders pore over the new releases and choose which ones they want to buy.
The small Nordic island, with a population of only 329,000 people, is extraordinarily literary. They love to read and write. According to a BBC article, “The country has more writers, more books published and more books read, per head, than anywhere else in the world. One in ten Icelanders will publish a book.”
There is more value placed on hardback and paperback books than in other parts of the world where e-books have grown in popularity. In Iceland most people read, and the book industry is based on many people buying several books each year rather than a few people buying a lot of books. The vast majority of books are bought at Christmas time, and that is when most books are published.
The idea of families and friends gathering together to read before the fire on Christmas Eve is a winter tradition which appeals to me. Like the Icelanders, I love physical books although I both read and publish e-books – sometimes they are just more convenient. Still, the Jolabokaflod would work with any kind of book. They are also easier to give away, and I like to celebrate my own version of the Jolabokaflod with my readers, by giving away the e-book versions of some of my books on kindle for three days, on Christmas Eve, Christmas Day and Boxing Day.
It’s been five years since I first made the decision to independently publish my historical novels, and it has gone better than I ever expected. Sales have risen steadily, I’ve had some great reviews and my latest book This Bloody Shore which is the third in the Manxman Series won me my very first number one in new releases tag on Amazon.
I couldn’t have done it without the loyalty of a very engaged band of readers who read the books, review them and engage in regular discussions about them on social media. I’ve not only become a full-time author, I’ve made friends along the way.
This is my way of saying thank you to all my readers and hello to any new readers out there.
Visit Amazon to download the following books free on 24th, 25th and 26th of December. Please note that The Reluctant Debutante will only be available on 25th and 26th due to problems with Amazon. My apologies for that.
An Unconventional Officer (Book 1 of the Peninsular War Saga)
A Regrettable Reputation (Book 1 of the Regency Romances)
The Reluctant Debutante (Book 2 of the Regency Romances)
A Marcher Lord (a novel of the Anglo-Scottish borders)
A Respectable Woman (a novel of Victorian London)
Don’t forget to try the latest free short story, the Glassblower’s Daughter.
An Unattainable Stronghold, book 8 of the Peninsular War Saga will be arriving in 2023.
Merry Christmas and a very Happy New Year to all of you, from Lynn, Oscar and Alfie, the staff at Writing With Labradors.
